We’re only comparing Webflow and Wix in this comparison, two of the most popular website builders available today.

Whether you’re a novice or a seasoned web designer, we’re sure that one or more of these ideas will appeal to you.

It doesn’t matter if you’re creating your own site or building a professional business site… you’ll need the appropriate website builder tool.

The competition is fierce, and the market for website builders is one of the most competitive in existence. Several different websites claim to be “the best” or “best-performing,” but you can find a suitable website builder with little effort by simply searching online.

Both Wix and Webflow are visual website creation tools with advanced features and are listed as the best website builders in the market. Both have their uses, but which one is best for you? We’ll compare the differences between Webflow and Wix in this post.

What is Wix

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Wix is a website-building platform that has over 800 designer-made templates. Their objective is to assist you in developing your professional online presence exactly how you want it. Whether a novice or a seasoned web developer, you’ll discover all the features and solutions you need to create a professional website with absolute creative control.

Wix is a company that designs and develops website building tools. They have over 180 million users in 190 countries and are constantly developing new methods to serve them better.

Here are some of the features available on most Wix packages:

  • Wix’s Ascend by Wix is an all-in-one business solution that allows you to interact with customers and automate your operations.
  • With Wix Marketplaces, you may sell your products and get paid online.
  • Create a unique logo for your business with Wix Logo Maker and distribute it to potential customers.
  • With Wix SEO features, you’ll be discovered in search engines.
  • You can create promotional films with Wix Video Maker in a few seconds.
  • Share your tale with your internet community using a beautiful Wix Blog.
  • With their open development platform, Velo by Wix, you can build sophisticated web applications using serverless computing and pain-free coding.

Pros of using Wix

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800+ designer templates

You can create a website with Wix right now. You’ll be able to discover a website template that meets your website objectives since there are over 800 designer-made ready-to-use templates with pre-built layouts for various sectors.

Drag and drop interface

The Wix Editor gives you complete creative control. Drag and drop technology in Wix allows you to rearrange the website element of your site as desired. Every aspect of the web design is adjustable. To make it appear perfect, adjust the size, change colors, rotate, and align components. Then pick from various intuitive tools and built-in features to create a professional online presence.

Video hosting

You may get anywhere from 30 minutes to 10 hours (or limitless under the Business VP plan) of video hosting on a monthly or annual basis, depending on your plan. Create libraries and sell, rent, or give subscriptions to your media. Get started with Wix Video if you’re making films.

Wix’s app market

The Wix App Market boasts over 300 top-tier web applications, complete services, and exciting features to help you improve your website and grow your business. Most applications are free to use, mobile-friendly, and can be added in a few minutes with just a few clicks. To discover the ideal app, enter a keyword into the search box, select Categorías from the right-hand menu, or scroll down and select All Apps to begin browsing.

Whether you download a Wix-developed program or one of the many third-party applications, they can assist you in taking your site to the next level. Make your programs’ designs consistent with the rest of your website’s style and feel.

Wix mobile app

You may use the Wix mobile app to create and manage your website. You can construct your website on the app in a few minutes and then upload photos from your phone. You may change the text, images, and pages on the go. You can even develop and administer an online store using the app. Keep track of inventory, add product pictures, take payments, generate tracking numbers, and more efficiently.

Short on time? Try Wix ADI

Wix ADI (Artificial Design Intelligence) is a tool that will help you design a visually appealing website in no time. Answer a few questions, and you’ll be presented with a fully completed site with content and pictures. Make it unique by selecting a design theme and a custom color scheme that reflects the appearance you’re going for. You may add your photos and content as desired to fit your brand.

Cons of using Wix

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Can’t easily change templates

Doesn’t have complete layout freedom. It is not possible to move material from one template to another. There’s no going back once you’ve picked a template and begun adding your content unless you want to start from scratch or manually transfer data. So be careful when selecting a template before you start editing it.

Can’t transfer your site

Wix lacks a straightforward way to export and send your website’s content. One of Wix’s most significant flaws is the inability to ship and move your site’s content. Most website platforms, including Squarespace and WordPress, allow you to export your material promptly if you decide to go elsewhere.

Wix does not support custom templates, which can be a significant limitation if you’re building a company that will ultimately outgrow Wix. You’ll have to pay a lot of money and spend considerable time manually transferring your site’s text, pictures, and video.

Just keep in mind that if you’re thinking about using Wix, you should plan on staying with it for the long haul.

Not built for large businesses

Wix isn’t the ideal platform for building a massive website with a complicated structure. Wix isn’t your most excellent solution if you want to export your material easily or if you’re a small business owner.

Tracking and analytics require a paid plan.

Most website builders allow you to connect to Google Analytics for free and are typically straightforward. You will need a paid plan with Wix to access your analytics.

Expensive recurring pricing

Wix pricing quickly increases as you add more features to your website, costing a basic account $14 per month. Make sure you know exactly what features you want so you don’t end up paying for a plan you won’t use. The price of website and eCommerce plans varies somewhat.

Not fully optimized for mobile

Some website platforms, such as Squarespace, are known for their templates, which are meant to be completely compatible and optimized for mobile. While Wix claims its templates are fully responsive, this isn’t always the case.

Occasionally, strange things happen on a website while browsing on mobile, which is expected with most WYSIWYG (what you see is what you get).

Limited interactions and animations

You can only configure the preview page to include interactions and animations. For example, you may modify a button’s hover and disabled states in Wix’s editor. However, you have more freedom with a tool like Webflow, which allows you to apply these interactions to all design components, not just buttons.

Who is Wix for?

Which platform is the best for you when it comes to Wix? If you need to create a portfolio website to display your design work or a client’s creative work, Wix is an excellent choice. If you’re searching for a DIY approach and want to get a site up quickly with little assistance and support, Wix is an acceptable option.

If you want to build a custom website to meet your client’s business objectives and charge more for your design work in the process, Webflow is worth investigating.



Webflow was designed with the needs of professional web designers in mind. As a result, it isn’t as user-friendly as Wix. Unsurprisingly, you’ll spend more time getting used to Webflow’s dashboard. There are a lot of things to learn, including:

  • Tools
  • Sections
  • Categories
  • Elements
  • Toolbars
  • Their HTML/CSS website editor
  • All their advanced design customization options

However, Webflow makes a valiant attempt to get you up and running despite this. For first-timers, as soon as you log in, the platform provides direction on how to use it. But there’s a lot to absorb. Even with Webflow’s comprehensive courses, it isn’t immediately clear how customers may make the most of the platform.

Now, pretend you’ve gone through Webflow’s lessons and selected a template. You’ll be taken to Webflow’s editor visual interface (which resembles Photoshop).

If you work with the web, Webflow’s editor has a lot of design alternatives for you to look at. But, with so many options, even a seasoned pro might become overwhelmed. As a result, many users find Webflow’s interface frightening to begin with.

To better comprehend Webflow’s design process, consider your site a collection of boxes. It’s much easier to picture once you understand that concept.

This is the so-called ‘Box Model.’ The name gives it away: You must build a new box for each component you add to a web page (image boxes, text boxes, button boxes, etc.). After that, you can overlay them on top of one another as needed.

Despite utilizing the box model, the basic functionality of the editing process is still time-consuming. You’ll need to invest a few hours getting acquainted with the platform if you’re new to website creation.

Yes, the learning curve for Webflow is steeper than that of Wix. However, to be fair to Webflow, their user interface is logically organized, albeit more perplexing. Plus, like Wix, the signup procedure is quick and straightforward, so Webflow has that going for it.

Reasons to use Webflow.


Here are a few reasons to choose Webflow for your client’s website, as well as advantages over other platforms such as Wix, WordPress, and Squarespace.

Web design and development become one seamless process

There is no longer a gap between visual design and coding. For years, the visual aspect of website creation has been separated from the site’s construction. You made wireframes, mocked up the UI, and handed over assets to a developer as a web designer.

Then you’d have to deal with the back-and-forth comms, ensuring the web designers follow your design vision. But it doesn’t have to be a split process when using Webflow. You can now create and develop a website all in one software.

Fast load times with clean code

If you’re starting with a website, then Wix and other similar programming sites are not ideal for your needs. Instead of adding extra code to your website, Webflow provides clean HTML, CSS, and JavaScript so that it dashes.

Create beautiful and complex interactions

Adding thoughtful animations to your clients’ websites will make them stand out and wow their visitors. To recreate these motions, you’ll need a thorough understanding of CSS and Javascript, but you may create them visually with Webflow. Create eye-catching animations without having to worry about code.

Design responsively with ease

With Webflow, you may quickly preview and alter layouts for various modern devices. Click on any breakpoints to see how your design changes from desktop to tablet to mobile. With ease, use Flexbox to address typical responsive web design difficulties.

User-friendly CMS interface

On-page editing is simple with a minimal dashboard UI, giving you just what you need.

Custom SEO optimization settings

Webflow enables you to swiftly access all of the on-page SEO parameters you’ll need. Automatically generated meta titles and descriptions are based on the data you input and define in your CMS content. All Webflow sites are SSL-certified for free.

Extra support and resources

Wix does provide customer service, but Webflow also has a variety of support alternatives and methods for learning the software. Webflow University, the Webflow blog, forum, community, and most importantly, a fantastic customer care staff to address your concerns are all available.

Complete control in design customization

The number one incentive to employ Webflow is that it’s the most excellent option for developing your custom-designed websites from the ground up. Take charge of HTML5, CSS3, and JavaScript within a completely visual canvas and let Webflow turn your design into clean, semantically correct code ready to publish on the web.

Webflow vs. Wix: What do Professional Web Designers Use?

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Wix and Webflow are two of the most popular web builders.

Both have drag-and-drop design tools, built-in search engine optimization features, eCommerce capabilities, broad integration possibilities, digital marketing solutions, inexpensive website plans, content management systems, and more.

Webflow is the website builder to choose if you want more control and flexibility over the look and feel of your site.

Wix is an excellent option if you’re just getting started with web design and don’t need all of the bells and whistles that come with a powerful website builder.

However, keep in mind that Wix does not allow you to incorporate custom HTML codes or make structural modifications to your website, so if you want anything more complicated than what Wix templates allow (and they do have a lot), then you are out of luck.

Takeaway: Wix is ideal for individuals or small organizations. Webflow is designed for people who value design and big projects.

Conclusion and Recommendation to our Webflow Review:

What is it best used for?

Overall, Webflow is best suited for those participating in the online retail industry. The integration with several of the most popular eCommerce solutions and platforms is outstanding, as is the SEO and internet marketing expertise.

What is not best used for?

While Webflow is an excellent platform for small businesses and custom websites (as opposed to professional portfolio-type), it’s not the best choice for casual bloggers or personal (as opposed to professional portfolio-type) websites.

While it appears simple enough to use even by novices to site development, getting lost in the UI might be easy unless a more in-depth walkthrough is provided.

In conclusion, since Webflow provides outstanding eCommerce capabilities, it is a strong competitor in website creation. Take a look at Webflow if you’re looking for a way to build your website! Please get in touch with us right away!