Why Should Newsletter Marketing Still Be A Vital Part Of Your Marketing Strategy?

digital marketing

When it comes to marketing your business you are likely to find that there are a wealth of ways that you can get your message across. Some of them are cutting edge and new to the world of marketing, but some of them are more tried and tested methods.

All too often, people seem to disregard the older methods and think that their time has been and gone, but the truth is, sometimes the old ones are still worthwhile trying out, and this is definitely true for newsletter marketing. However, you do need to keep in mind that in order to get it working for you, you need to get it right!

Remember that emails connect you to your customers

The thing to always remember about a newsletter is that it is going to be your chance to showcase what your brand can do and why you different from all the others out there. If you send a good quality newsletter, one that looks good and contains all the information your contacts will want to see, well then you are on your way to connecting with them.

You can tailor them

Everyone likes a personal touch on their marketing emails and thankfully this is something that you can do with email newsletters. Of course, the easiest thing to do is pop their name in it, but in actual fact, you can go so much further than this. You can create tailored messages, you can insert personal fields and you can also segment emails too. All things that will really help you to appeal to your audience.

You can push traffic to your website

Whilst we all dream of lots of organic click throughs to our website, the real world tells us that this isn’t that likely to happen. The thing about email newsletters is that they can point your target audience directly to your website. You can offer a titbit, a small morsel of a story or some information within the email and then you can point them towards your website for them to learn more. Whilst they are there, they might get in touch with you or perhaps buy the product.

Don’t forget your social media

It isn’t only your website that can see an increase in traffic thanks to an email newsletter, your social media can too. Whilst visitors to your social media pages are not likely to instantly become customers, what they will do is follow you, learning more about your, sharing with other like-minded people and keeping you in mind for when they do need your
product or service.

Want to know about whether or not newsletter marketing could be the right choice for your business? If this is true for you then you might want to get in touch with us here at Xploited. We are not only experts in a range of modern marketing methods, but we also know what it takes to build the best monthly newsletter for your business too.


Michael has a passion for running and fallen in love with trail running, exploring the surrounding mountains of the Garden Route. When he is not in the mountains he spends his days growing his client's accounts at Xploited Media.

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