A mobile-friendly website allows visitors to navigate your site easily. This also makes the pages load quickly, reducing your bounce rate.

 

Moreover, this also encourages loyalty and appreciation for your website from a significant number of mobile users. According to a statistic, 67.1% of the world’s population are mobile phone users. 

The global trend of phone users keeps on rising and most businesses can take advantage of this by making their business site available to the users of mobile phones. Since mobile devices are moveable wherever people go, it’s the most preferred device to use in searching for products and services online. 

Thus, it’s crucial not to stay behind and get your own mobile-optimised website for your business. In this article, you’ll find out why a mobile-friendly website is essential to your business success.

 

Reasons Why Mobile-Friendly Website is Important

A mobile-friendly website has lower bounce rates & higher page views.

Providing a great mobile user experience to your visitors will equate to higher page views and lower bounce rates. This is because every audience appreciates a well-displayed, quick-loading site using their phones—which is highly convenient.

The audiences are likely to stay longer on websites that load quickly on phones than those who don’t. 

 

A mobile-friendly website is well-evaluated by search engines (SE).

Search engines are the ones responsible for ranking your content and show different results from mobile search and desktop search. So, not having an optimised website will be hard for mobile users to find your content.

Thus, it’s crucial to design the mobile version of your website first before the desktop version to make it responsive. To make your website responsive, implement a responsive design, dynamic serving, or AMP.

 

A mobile-friendly website encourages customer loyalty.

Having a mobile-optimised website satisfies the customers because of the quality interaction they have with your website. This comprises the ease of navigation of your site, quick-loading, among others.

Customers or audiences will likely keep coming back from your site due to the positive impression left by your mobile-friendly website.

 

Search engines and mobile users like it when your website loads quickly.

No one likes to wait for a long time, so making your website mobile-friendly is a must. A mobile-optimised website entails that your site will be fast-loading on smaller screens, like on mobile phones, tablets and phablets.

Most users aren’t willing to settle on a poorly designed website that needs zooming in to view the content. You’ll likely lose a significant number of users, so it’s best to take action and make sure that your website is mobile-friendly.

 

That way, you’ll gain recommendations that will help grow your following or audience, turning them into quality leads, then loyal customers.

On top of that, Google released an official statement that it’ll start indexing websites based on their mobile versions. This means web users will not find your website on top pages of search engine result pages (SERPs).

Mobile phones are much-preferred devices when searching for products or services online.

Before purchasing a product or service, buyers tend to do some research before actually buying anything using their phones. This isn’t surprising because mobile phones are more convenient to use than computers. On top of that, you can literally carry them everywhere you go without any hassle. 

As you can see, having a website that’s mobile-friendly is valuable to succeed in business. This is because it provides a smooth user experience and encourages customer loyalty that will help grow your business.

 

Mobile-friendly Website for Your Business

If you’re currently looking for a mobile-friendly website for your business, contact a reliable and trusted website design agency like Xploited Media to guarantee the best mobile-friendly website design result. 

 

Contact us today!