Why Do I Need A Website For My Start-Up Business?

do business need a website

One common question that seems to be asked by those setting up a business is whether or not they are going to need to have a website. Websites can take time, effort and money to create and you may wonder whether or not it is the right thing to do at a time when you want to limit the time and money that you spend out. 

The thing is, websites are incredibly important, they are something that can help you to promote your business as well as offer a method for your customers to learn more about who you are, what you can do and also get in touch with you too. 

In fact, we think that it doesn’t matter what stage your business is at, a website is something that you really do need to have in place. In fact, here are our top reasons why you need a website for your start-up business. 

There Are A Wealth Of People You Can Reach

When it comes to making sales and generating leads for your business, the general rule is that the more people that you can reach then the better it will be for your business. When you have a website then you are able to make your brand visible to more than 2.4 billion people (of which around 90% will shop online). This means that if you want to really maximise your visibility and get your start-up off of the ground, then you need to have a website. 

You Will Be Credible

Think of it this way, when you look for a company to buy a product or service from, where will you head? Chances are that it will be online. This means that having a website, even a basic one, will make sure that you are seen as a credible business and one that they will want to buy from or get in touch with. 

You Can Collate Information

In order for your business to grow from those initial stages you are going to need to be able to take the information about your customers and then use it to target your marketing. This can be difficult to do if you make most of your sales offline, however, having a website gives you a place to gather and collate data and then use it to tailor your marketing approaches. 

Your Website Is Always Running

When you are setting up a start-up business, you are likely to have other things that you need to do, such as being employed or raising a family. This means that you are not always going to be able to focus on your new venture, at a time when this focus can be key. The great thing about having a website is that it is always there, no matter the time, no matter the day. You can rely on your website to be your sales pitch, your customer service portal or simply a way that you can promote your brand and get you noticed. 

As you can see, there are plenty of reasons that a website is a great idea for your business, no matter what stage you are in. So, don’t wait around, get planning, designing and creating your website and help to get your business off of the ground.


Michael has a passion for running and fallen in love with trail running, exploring the surrounding mountains of the Garden Route. When he is not in the mountains he spends his days growing his client's accounts at Xploited Media.