Why a social media strategy is vital for even the smallest business

social media strategy 1

When you run a small business one thing that becomes hugely important is marketing yourself. There are a variety of ways that you can choose to do this, however, one of the most effective (as well as low cost) is social media marketing.

The trouble with social media marketing is that many business owners seem to think that it is simply a case of creating some posts and hoping for the best. However, the truth is that it is actually so much more than that. In fact, in order to really make sure that social media marketing works for you, you are going to need to think about having some kind of strategy. 

We all know that strategies take time and effort to put together, so to help convince you that this was worthwhile doing, here are our reasons that having a social media strategy is something that you absolutely must do. 

Social media is on the go

As people we now rely on our mobile phones more than ever and this is particularly true when we are on the go and moving around. In fact, mobile usage has increased so much so that people now turn to their mobiles to surf the web, to be social and to shop more than they do their desktop or laptop computers. This means that if you want to market to people at every opportunity then social media is definitely something that you need to think about.

People are influenced by social media

There is a reason why influencers have become a key part of any marketing strategy. Whilst we like to think that we can think for ourselves, the truth is that we are hugely influenced by what we see on social media. If we see a celebrity that we like using a certain product, then there is a much greater chance that we will then want to use it ourselves. Not just that, but if we see a brand having an active social media presence, then we are likely to want to follow them and learn more about the brand and what they can do for us.

You need to be ahead of the crowd

You might not think that a social media strategy is important, but your competitors do and it is this planning and marketing approach that is going to set them apart from you. The last thing that you want is those other companies stealing all your sales and leads, which means that you are going to need to make an effort to put together your own social media strategy to ensure that you take advantage of this incredibly useful source of marketing.

Social media helps you to build your reputation

When you are looking for a company to buy from or book in a service, then chances are that you are going to want to have peace of mind that they can do what they say that they can. It is no different for your customers. So, with this in mind, you need to think about building your reputation as a brand. Social media is great for this, it allows you to share more information and personality about you as a company (always great for getting people on board) and you can also share reviews and customer testimonials about your service that will show that you can do what you say you can do. 

If you think that you might struggle with social media strategy, then you might need some professional help to make sure that you are on the right track. We are experts in social media and we can make sure that you have everything you need to utilise this amazing form of marketing. 


Michael has a passion for running and fallen in love with trail running, exploring the surrounding mountains of the Garden Route. When he is not in the mountains he spends his days growing his client's accounts at Xploited Media.

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