There’s no doubt that social media platforms are an essential marketing tool for any business seeking to stay current and visible. 88% of marketers think that social media has aided in increasing exposure, followed by increased traffic at 77%. This implies that you’re missing out on a significant chance if you’re not taking advantage of social media platforms.

There are many different social media sites to choose from, and even the most basic activity – such as selecting a platform – may be more complicated than you’d think. Several social media platforms are available; picking your channels and developing a plan can be difficult. The bad news is that you won’t be able to identify the ideal fit for you right away. The good news is that narrowing it down to the most popular and widely used platforms is a great place to start in determining which best social media platform is for business.

What are the benefits of using Social Media in business?


There are several reasons why you should utilise social media platforms for business. Here are five of the top five benefits:

1) Building Brand Awareness: Social media is a great way to get noticed and keep your business’ name in people’s thoughts all day long. After enough exposure, you’ll undoubtedly attract more interested viewers to your brand’s material.

2) Connecting With Customers: It’s a mistake to believe that your company needs to “close the sale.” Instead, social media allows you to interact with your client base more effectively. This lowers your churn rate and attracts repeat customers in the future.

3) Boost Your SEO: You can encourage social media likes, views, shares, and interactivity with your content by posting it on Facebook and Instagram. Then you’ll get more visitors to your site, which will increase pageviews. These are all excellent indicators for search engines like Google, and they help improve your SEO.

4) Growing Your Mailing List: You may increase the chances of converting traffic into leads if people come to your website from your social media postings. This traffic may be used over time to grow your email list and boost income from email campaigns.

5) Driving More Revenue: The advantages listed above, when taken together, result in one thing: driving consumers down your sales funnel and increasing your company’s income.

“With so many advantages, why aren’t more people using social media for business successfully?” you might be asking. “Why do so many companies seem to get it wrong consistently?”

The real issue most businesses confront isn’t whether or not to use social media: that is a given these days. The critical question is which platform is best and how can it be used to encourage development.

So, today, we’ll look at the most effective social media platforms for businesses and discuss their benefits and drawbacks. We’ll also give our final verdict on whether or not they’re suitable for your business.

What social media platform should I use for my business?

Which Social Media Platform is best for Business? social media marketing south africa 2 social media platform social media marketing south africa 2

When it comes to determining which social media is ideal for your business, you should first decide what’s most essential to you. Is it expanding your presence? Are you looking to create more leads? Is it about increasing brand awareness?

You must choose which platform will offer you the best exposure with the right audience.

Is your business visually oriented, which allows it to thrive on platforms like Instagram or TikTok? Is it focused on real-time activities and would suit well on Twitter? Is it possible that your target audience is diverse, with different platforms such as YouTube and LinkedIn required?

How to Narrow Down Your Choices

Social media sites are available for just about everything and everyone, ranging from those that allow individuals to interact with others who share similar interests, hobbies, demographics, and more. The fact is that there are far too many for you to keep up with. Furthermore, your time would be better spent focusing on the sites that help you achieve your business goals.

Determine What Social Media Platforms Your Audience Uses

Social Media Marketing In South Africa

Practical social media marketing aims to bring you into contact with your most responsive audience. As a result, it’s not a good idea to pick a platform where your audience isn’t active.

Unfortunately, there’s no ‘Field of Dreams’ situation where your prospects will begin using your chosen social network just because you’ve created a profile. Instead, it’s far better to figure out which platforms your audience likes and seek them out on their already involved networks.

When it comes to building an audience for your products, the first step is to develop a buyer persona. You’ll know who you’re looking for and which platforms they prefer if you do this research upfront.

There are various methods to determine where your target audience is spending their time online. A simple client survey is one of the most straightforward methods. What social platforms do they use? Where do they get their news online? Which influencers do they follow?

Another approach to collecting information about your target audience is social media platforms. You may outline your ideal clients and have Facebook and other platforms guess the audience size for sponsored advertisements. Analytics may also be used to reveal who your audience is and what they’re doing.

List of Best Social Media Platforms

1. Facebook

With more than two billion members, Facebook is of the most popular social media networks on Earth. As a result, you can find anybody on Facebook if they have access to the Internet. This means that most of your customers are on Facebook, which is why it’s a popular social media platform for businesses.

You may use Facebook to create a community with your consumer base. You may reveal behind-the-scenes views of your business, new offerings on your services, and more by setting up a simple Facebook page. It only takes a few minutes to make, and once you’ve uploaded some photos, you can start reaching out to Facebook users for followers.

On Facebook, short postings such as photos, contests, questions, videos, and other similar content perform exceptionally well. You may also use text updates to keep your followers up to date, but they won’t compare to your photographs or films. And use the platform to provide customer support. As a content marketer, you may utilise your Facebook to keep promoting fresh material to attract more visitors.

2. Twitter

Twitter provides a steady flow of information and fresh material from all around the Web to its users. Every month, it has millions of active consumers interested in what they’re hearing. While it lacks the same global reach as Facebook, Twitter is undoubtedly one of the most accessible networks.

On the other hand, Twitter is notorious for restricting users to 280 characters or less.

This implies you must be concise, engaging, and informative in one tweet while still appealing to a broader audience. However, when done correctly, people can like or retweet what you’ve stated so that you may appeal to a broader audience. Twitter is one of the most effective social media platforms for brand awareness exposure.

3. Instagram

Instagram is one of the newest social media sites, with most users under 25. That makes it ideal for brands or businesses who want to appeal to a young, hip audience. Instagram performs exceptionally well with photos and Instagram stories that include a modest amount of text. It also links to your Facebook and Twitter accounts, allowing you to post the same images on multiple sites.

Instagram has a more sizable following in cities than other social media platforms, so businesses that specialise in fashion or digital technology will generally do better than those focused on agriculture or home construction. Even though this isn’t to say you won’t be successful if you’re not a young, trendy business, you’ll have to get more innovative with your photographs.

A social media agency can assist you with this problem and help you get the most out of your company’s social media presence on this platform. Visit our website now!

4. Pinterest

Pinterest is a social networking site where users can “pin” (or share) various images for more customers to view them. This might range from a scarf to an infographic, which means nearly any company may discover at least part of its target market on this platform. It’s a great way to get your new visual content out there, especially if you frequently maintain boards.

Use some creative design magic to spice up boring statistics or other evergreens, relevant material that will help you earn Pinterest pins and build brand awareness over time. This is especially beneficial if your company creates or provides a service, particularly for women, as approximately 85% of Pinterest’s users are female.

If you don’t yet have an account, that’s okay. You may still use Pinterest to your advantage. It has over a billion monthly users, and some of them are sure to be interested in what you offer.

5. LinkedIn

In terms of professionalism, LinkedIn is unrivalled. It’s a thriving community of professionals and company owners that communicate and connect on a professional basis, making it more formal than other social media sites. As a result, B2B content attracts greater attention from its users than B2C material.

In general, businesses that seek business clients will have a better chance of succeeding than those that market directly to consumers. On LinkedIn, decision-makers and influencers are plentiful, so if you can get your brand and message in front of them, you may make another sale.

6. YouTube

Many individuals use YouTube (it’s the second-largest search engine in the world after Google) as a catch-all for material, which is why it’s sometimes called a “catch-all site.” Comedy and music both thrive on YouTube, but that doesn’t negate the potential of these social media platforms in your business.

In fact, it’s just the opposite.

YouTube is a great source for product reviews, instructional films, and other forms of content that are relevant to your target market. It also works when you’re educating part of your target market. Plus, once you’ve made a video, it will show up in Google and YouTube search results and you can promote it on your other social media accounts. You simply can’t beat YouTube when it comes to allowing consumers to learn.


Social media is an indispensable tool for any business that wants to remain relevant and gain exposure online. The trick to choosing the right social media platform for your business is knowing which ones will work best.

With the power of social media on your side, your business can grow like never before!

Are you ready to get more customers through the best social media platforms for businesses?

Contact us today to lay out a strategy that’ll work for your business!