Creating lead-generating service pages isn’t as difficult as you might think, but it’s not that easy either. It wouldn’t be as straightforward as putting a click here button on your key pages in generating leads.
To generate more leads by creating lead-generating service pages, You have to undergo a lead generation process. This involves working on a specific target audience, lead nurturing, and putting calls to action in your blog post and services pages.
Reading this guide will teach you the ten tips for creating lead-generating service pages to attract qualified leads and have a better lead-generation website. So, if I got you curious enough, consider keeping on reading!
1. Add Lead Generation Forms.
One has to add lead generation forms to have those lead generation websites. This comprises a contact number and just a bit of information from the usual format.
More leads or website visitors will likely fill the form since they don’t have to give out personal information in the first stage. Also, put these forms above the fold to increase the likelihood of web visitors seeing them and filling them out.
You can be more creative by adding visual cues to your forms, such as arrows pointing to the forms and a tempting FREE quote. This way, a website visitor will get enticed to fill up and be alone of your sales qualified leads.
First, audit where you get most of your outreach and online traffic (lead generators). Some common places your business might get visitors are:
Blog Posts
Your blog posts are part of where you get some of your outreach and traffic to have your lead-generating service pages. Your blog readers are some of your high qualified leads since they take the time to read each, if not some of your blog posts, which shows their interest in what you do—be it selling products or offering services.
So, it’s crucial to craft relevant content that search engines can easily crawl. This means optimizing your content by doing keyword research and putting these keywords into your content.
Apart from blog posts, your landing pages should also be optimized with the right keywords. You can use tools, like keyword.io, keyword surfer, and Ahrefs Keyword Generator, among others.
Those are free tools that you can use to ensure you have the right keywords for your articles or blog posts.
Email Marketing
Another lead generation machine you have is your email marketing efforts. The traffic to your website pages may come when visitors click through your site from one of your emails.
So, determine if this is where the traffic comes from and do an even better job in this area.
Live Chat Services
You may also get your traffic from website visitors reaching out to your customer service team via the live chat window of your site. So, check if this is where you get the most of your website traffic.
Social Media
Your traffic may also come from visitor clicks in your social media profile campaign. Once you’ve identified where your leads are coming from, make sure the landing pages they are on are optimised to nurture each visitor’s interest.
For instance, you have seen that your potential leads are clicking on your website inbound links from your Facebook page through your analytics tool. The next step is to update the site pages they visit with relevant content to keep them on and continually engage with your website.
On your most visited site pages, add a longer form of content that each website visitor can access through forms that give their contact information. This way, you will have optimised, lead-generating service pages.
2. Optimise Each Step for the Lead Generation Process to Ensure Having Lead-Generation Service Pages.
If your website visitor searched “website design tips” and ended up on your published blog post called “Top 10 Web Design Tips for 2022,” you’d better not link it to an SEO consultation offering. This is because it can drop there trust of your customers online.
Imagine that you want to know more about how to improve your website, and you expect the link you’re clicking to give direct you to the answers you need but end up on a non-related topic. It will be so disappointing that you might not want to use that website pages to look for what you want.
So, always make sure your offers are always related to the page your visitors are on, so you can capitalize on their interest and avoid disappointing them. As soon as your visitors land on your website, start learning about their conversion path.
This path begins when a visitor goes to your site and ends with them filling out a form and becoming one of your marketing qualified leads. However, there are times when a visitor’s path doesn’t end with the set goal.
You can optimise the conversion path in those cases by doing an A/B testing split test. This way, you can determine which methods are doing better on each web page.
You can also see what you might need to change, such as adding a form to your homepage, changing your link to a button, and asking more diverse and relevant questions on their forms.
This will result in increased lead-generating service pages that can highly benefit your business. If you like to run an A/B test on your landing page, consider testing these three critical pieces of the lead generation process:
The Calls To Actions (CTAs)
Keep things simple on your website — and try a tool like Canva in creating images effortlessly, quickly, and ultimately for free! It’s also best to use contrasting colors from your site to avoid your site from looking off.
The Landing Pages
According to a survey, companies with over 30 landing pages on their website generate more than 6X more leads than most companies with only 1 to 5 landing pages. So, consider making more valuable landing pages on your website.
3. Measure Each Lead Generator Performance to Have Lead-Generating Service Pages.
Another action you can do to ensure you’ll have lead-generating service pages is to measure the performance of your lead generators. You can use a tool like a Website Grader to evaluate your lead generation sources, like your landing pages and CTAs.
This will provide valuable feedback on several ways to improve your existing content. You can also compare the landing pages that are doing well with those that aren’t doing well.
Then, you can run internal reports, evaluate CTA clicks and landing page visit shares to identify which offers are performing best, and create more like them for great results!
4. Begin with the Basic Calls to Action on Your Home Page to Have a Lead-Generating Service Pages.
If your website design is the first factor that catches the user’s attention, the Call To Action is what keeps it. However, never pester your visitors with an invitation to see the longest or most complex content you have.
Your homepage is at the top of the marketing funnel, so it should offer either a subscription or a free trial to a newsletter. You may consider adding one of the following CTAs on the front of your website:
“Subscribe for More Updates”
Most consumers want their browsing experience to be non-invasive, like their buying experience. Most of the time, they’re not ready to make a purchase the first time they find your website, so help them learn more about you without any commitment on their part.
You can invite them to subscribe to an email notifying them of industry trends and product updates. Personally follow up with those who opt to stay on this mailing list to measure their interest and ultimately turn them into marketing qualified leads (MQLs).
“Try Us for Free!”
Demos and Free trials are ever-increasing to be a company’s bread and butter. They enable you to generate demand in your business and build a contact list of leads who are currently testing your product.
If you’re selling products, make your product available on your homepage to let your visitors try it for free for a limited time. Also, make sure to use a Call To Action (CTA) and a form that includes their names and email addresses.
5. Offering Free E-Books Downloads in Some of Your Blog Posts for Lead-Generating Service Pages.
Another way to gain interest in your business without being invasive to your leads is to make relevant blog content promoting an ebook or whitepaper. This will allow your website visitors to learn more about the same topic they recently read about on your blog, letting lead generation meets search engine optimisation (SEO).
It’s a way of developing the page authority needed to rank your website on search engines like Google. Organic website visitors who come from Google are often more intent on searching for solutions to a problem you can solve, making this type of lead generation pretty valuable.
To start, perform in-depth keyword research on a topic relevant to your industry, and make a blog posts group on this topic. After that, draft a report that goes much deeper into this topic.
Package this report into a PDF, allowing your blog readers to download using their name, company, and contact info, like their email address.
6. Personalise Your Call to Action (CTA) for Lead-Generating Service Pages.
Dynamic content allows you to cater the experience of visiting your website to unique site visitors. People who land on your website will see buttons, images, and product options specifically tailored to their interests, the pages they’ve visited, or recently purchased items.
Also, include internal links to your articles and a simple contact form that makes your buyer’s journey smoother. It would also be best to create resources to help your buyers better understand how to solve their pain points.
7. Create a Live Chat Services on Your Website to Have a Lead-Generating Service Pages.
Live chat services are very valuable to one’s business. This allows you to extend your customer support in a much better and quicker way.
If you are not using this yet, you could be missing out a lot! This helps visitors’ interest get entertained right away.
To generate leads through live chat, you first have to audit your site to see which pages your visitors spend most of their time on and then install a live chat tool. Installing a live chat feature on web pages where clients want the most support is possible if you have the right development resources.
This allows you to easily collect and register insight on their product needs while answering their respective questions.
8. Do A/B Testing to Ensure You Have Lead-Generating Service Pages.
A/B testing can do a lot of wonders to your click-through rates. This allows you to make calculated changes to your user experiences while collecting data on the results.
This also allows you to construct hypotheses and optimise conversion rates, increasing revenue.
9. Lead Nurturing.
Your leads will not magically turn into customers when you want them to. They are only as good as how you nurture them.
It’s best to put leads into a workflow once they fill out your form on the landing page so they won’t forget about you. You can do this by delivering valuable content to them that matches their interest.
Lead nurturing should begin with relevant follow up emails, including valuable content. Learn more about them and tailor all succeeding sends accordingly as you start nurturing them.
10. Add Photos and Testimonials as Social Proof.
Testimonials can either make you or break you, depending on how you handle your services. It’s a powerful marketing tool that can take your business further.
So, do your best to deliver unparalleled services and allow your customers to leave testimonials about your business. This will increase trust in your business and ultimately have helpful lead-generating service pages to take your business further.
Use Trust Seals on Your Website
Another way to ensure having a lead-generating service pages website is by using trust seals. This will increase the trust and reputation of your brand, and more leads will likely purchase or get services from you than your competitors due to these trust seals.
The Takeaway
To create lead-generating service pages, you need to have calls to action on your lead generation websites’ content. Ensure that your written content is SEO-optimised, which means you’ve done keyword research and used the high relevant keywords in your blog posts or articles.
Then, use content marketing or inbound marketing to get qualified leads and convert visitors into paying customers. Make sure also to add forms and use the best practices to attract more leads for your business.
