Companies nowadays rely on digital marketing technologies to survive.
Sure sounds dramatic.
Almost everything is digital these days. You can find an app to help you do anything. This also includes the world of marketing. Companies are increasingly using technology to create campaigns, direct web traffic, and measure success.
Marketers use the digital marketing tool to increase productivity and gain an advantage over the competition as more digital channels are introduced. There are many low-cost, user-friendly tools available, as well as professional agencies that can help you maximize the tools’ potential.
The chances are that if you’re a small business who is just starting, a “hands-on” SMB owner, or a digital marketing expert with a modest budget, you want to make every marketing dollar count.
Fortunately, several great digital marketing tools can help you implement your strategy and get the most out of your budget. These tools can help you manage various digital activities, improve, automate, and maximize your company’s performance if adequately utilized.
We’ve compiled a list of tools that provide various purposes and demands. Some are free digital marketing tools, and many others have a trial period, so you may test if they suit your needs.
What are digital marketing tools?
Digital marketing tools are software solutions or apps that help you automate, streamline, and monitor your marketing campaigns. The goal is to save time and make it easier to manage your campaigns.
With agencies like Google, HubSpot, and Marketo, you’ve got a lot of options for CRM software. Customer engagement tools are comprehensive, covering everything from analytics and keyword tracking to email marketing and website design. They assist marketers in content curation, customer communication, content posting on social media, and campaign evaluation.
Tools designed for a particular purpose are known as task-specific, while those that provide a broad range of features are referred to as all-in-one solutions. Marketers frequently download and evaluate the tools themselves, or they may hire a marketing agency to utilize its technology on their behalf.
The best digital marketing tools to grow your business
There are a lot of solutions to choose from, and the sheer number may be daunting. It’s a good idea to conduct some study; consider things like pricing, features, integrations, and customer service. And keep in mind that a professional business can assist you in maximizing the effectiveness of digital marketing.
While SEO is an essential aspect of digital marketing strategy, it takes significant time and marketing efforts to get it right. Specialized SEO tools can help you find the best keywords to include in your online content, improving your search engine visibility. Agencies like Xploited Media can advise you on SEO and perform specialist keyword research.
Price: Tiered pricing, ranging from $99 to $399
Ahrefs is a comprehensive SEO tool that helps you punch up your website traffic. They have data for around 150 million keywords in the U.S. and even more for 150 other countries.
Ahrefs is excellent for competitive research, letting you examine who links to your rivals and their most popular sites. Using the Content Gap tool, you can see where their material ranks and discover significant flaws in your content topics.
The Top Pages function lets you discover which pages get the most traffic and how much traffic is directed to your rivals’ sites.
Price: Pro from $79 per month (30-day free trial), Local from $129 per year
Moz Pro is a Search Engine Optimization suite that includes site assessments, rank monitoring, keyword analysis, and backlink monitoring. With over 500 million keyword suggestions in Keyword Explorer and 8 million SERPs analyzed every day, it aids consumers in determining which keywords to pursue and which pages to focus on.
With the Moz Local option, businesses can easily add their information to the web for maximum exposure. And with the “Moz Bar” Chrome plugin, you may get immediate metrics while browsing any page or SERP.
Price: From $99.95 per month (7-day free trial)
All-in-one platform for Search Engine Optimization, keyword research, traffic analysis, and social media marketing. SEMRush is also helpful in monitoring rivals’ backlinks, ranks, and advertising; it’s an excellent place to start if you’re interested in this type of thing.
SEMRush also offers hundreds of content ideas based on a broad subject and frequently-searched queries, with additional features such as recommendations and templates for content production. SEMRush can also provide pre-written blog posts from professional copywriters.
Price: Free, or Premium from $89 per year (for one website)
Yoast is a WordPress SEO plug-in. It’s updated every two weeks to incorporate Google’s algorithm, but it also pays attention to the overall readability of your material.
The tool will assist you in selecting keywords and internal link building, advise where to place them, suggest cornerstone material for each page, and calculate a Flesch Reading Ease score for each. Plug-ins are also available to aid with video content improvement, local visibility, and eCommerce sites.
The importance of analytics in digital marketing cannot be overstated—how else will you assess the success of your campaign (and those of your rivals)? Most digital marketing solutions provide built-in analytics functionality, but you might want to use a different tool. Google offers several analytical tools, so we’ll look at them individually and a few others.
Price: Free tool
This is the one that everyone has heard about, and most digital marketers are expected to be familiar with its capabilities. Google does provide a free course to help you get started with Google analytics.
This software provides real-time data for websites, such as what kind of visitors you’re attracting and which pages they like to spend time on. Users may also establish goals to measure conversions, develop their e-commerce product, and learn more about user engagement.
Google Search Console
Google Analytics may be utilized with Search Console, a set of tools and resources to help you find traffic possibilities and improve mobile usability. It will notify you when Google identifies problems on your website and which other websites link to it.
You may also employ the tool to produce a sitemap so that Google Google Bots can crawl your site and be informed that new re-optimization content has been indexed.
Price: You set the budget and pay per click.
Google Ads (formerly Google AdWords) is a pay-per-click (PPC) digital marketing system that allows you to charge your customers when they click on your ad or contact you.
The Google AdWords platform comes with a keyword planner called the Keyword Planner. This tool helps you discover the most effective keywords for your PPC campaigns. You can limit your spending, and Google offers reports and analyses to help you understand your ad’s success and what it costs.
Google Data Studio
This is a free reporting tool for PPC and SEO. It enables you to create customized dashboards and real-time reports that are simple to comprehend and share by visually displaying data. You can combine metrics from several sources and import data from other Google products such as AdSense.
Content marketing tools
Content marketing focuses on delivering value to customers rather than simply selling them products. The content might be written pieces, blogs, photographs, infographics, and videos, all of which will assist in recruiting new consumers and retaining current ones.
When potential customers hear about your business, they’ll first check out your channels to learn more—so a visible online presence is critical. Maintaining this might be time-consuming, but there are tools available that can assist you in improving the look of your content quickly.
Price: Free, or $45 per month for the marketing hub; bundles start at $50 per month.
HubSpot is a comprehensive platform for inbound marketing, sales, and CRM. It’s more than just a content marketing tool; it’s an all-in-one solution for inbound marketing, sales, and CRM (not included in the free edition).
Web pages may be quickly developed and modified utilizing pre-designed templates and a drag-and-drop interface. There’s also a blog topic generator, SEO recommendations, and domain management for many languages.
Price: From $79 per month (30-day free trial)
The Keyword Spy tool gives you an inside look at your competitors’ content and pricing. It enables you to monitor the performance of your business and its competitors and gauge how effective your assets are in reaching customers.
The tool allows you to see real-time questions people ask search engines and find new keywords. Depending on the nature of your audience, you may use the data to generate evergreen or hot-topic content.
Price: From $10 a month (14-day free trial)
It’s a page builder that allows businesses to quickly and easily create and update their websites with templates and drag-and-drop elements. There is a lot of personalization, and you may add services like an online shop.
With Squarespace, you get all of these features for the first year and a free custom domain name for life if you sign up for an annual subscription. You’ll also receive email marketing, social media integrations, SEO, analytics, and a free one-year domain name with a yearly plan.
This tool combines content curation with a content marketing platform. You may use Curata to find relevant material online and post it on social media with a single click.
AI and natural language processing are used to learn users’ preferences and eliminate uninteresting information on the platform. It includes an Editorial Calendar that can help you plan and distribute content across different platforms.
Price: Free, or paid from $3 per month
The most popular blogging software, WordPress.com (not to be confused with WordPress.org, the open-source CMS), is a free website-building tool that’s especially popular with bloggers and small companies. You can use pre-made templates or build your page utilizing “blocks.”
With SEO tools built-in and numerous easy-to-install add-ons to assist you in creating contact forms, acquiring leads, or transforming the site into a shop, it’s easy to get your business online. The mobile app includes real-time notifications and analytics.
Social Media Marketing Tools
The number of people on social media has increased dramatically over the last decade. With 4.20 billion users, it’s no surprise that social media platforms are being used for digital marketing. There are a variety of social media management solutions to select from, including organic (free) tools and premium tools that let you target a specific demographic.
Price: Free, or paid from $12 per month (publishing) or $28 (analytics)
This software saves time and effort by allowing you to manage your social media accounts more efficiently. You can use intelligent analytics to organize your marketing strategy, set up social media posts on a calendar, and see how they perform across different platforms.
You may quickly interact with followers (using hotkeys and clever emoticons) by responding to comments on the main dashboard. Buffer applies machine learning to rank terms according to their meaning.
Price: From $49 per month (30-day free trial)
Hootsuite combines various social media platforms into a single dashboard, allowing for the simultaneous posting of numerous items. Approved material is kept in the cloud and may be accessed by all team members at any time, saving them time hunting for relevant content to post.
HootSuite lets you track the conversation around your brand or a specific topic in real-time. It also monitors social media for discussions about your business or a particular topic and allows you to examine the success of your content in real-time. Hootsuite also features customer support.
Price: From $99 per month (free trial)
With an emphasis on assisting you in monitoring accounts and reacting to remarks quickly, this tool has a single choke point for social media publishing and analytics. It also includes CRM capabilities and integration with Zendesk for customer support.
You can also use the built-in picture editing software to make visual content more appealing for social media, including auto-resizing photos for specific networks and types. You may also develop your chatbot.
Facebook Ads Manager
Facebook has combined its Ad Manager and Power Editor tools into one platform for developing and running targeted advertising campaigns. This is a beautiful place to begin for organizations new to social media marketing because it’s easy to use, and there are no third-party fees.
It has all the features you’ll need to develop and manage your Facebook advertising. You may target a particular group of people, set spending caps, and get real-time data insights. The program also allows you to create ad content and monitor how your advertisements look on various devices.
Landing page and lead capture tools
As our attention spans decrease and more people use ad-free viewing, making an active effort to reel in visitors as soon as they visit essential. Lead generation technologies that focus on gathering leads ensure that your visitors aren’t wasted and are more likely to act. The result is increased lead creation and conversions when done correctly.
OptiMonk’s platform allows businesses to grab customers’ attention and prevent them from bouncing using customized pop-ups.
The platform’s behavior-based targeting means that your pop-ups don’t have to be intrusive, thanks to an emphasis on lead capture and exit intent messages.
OptiMonk, for example, encourages customers to categorize their marketing communications and deliver them only when they make sense. nThe platform allows you to create campaigns that address all of your consumers rather than treating them as one-size-fits-all, whether returning buyers or first-time window shoppers.
The appeal of OptiMonk is that it’s considered to be extremely simple to use. Pop-ups, which have been demonstrated to be successful, may be customized for use in marketing campaigns.
MailMunch is a hybrid email marketing and landing page tool that focuses on list building. After leads have opted in, MailMunch provides several attractive form kinds and emails to send them.
The platform allows you to segment your audience based on purchase frequency and customer profiles. Their goal-based form builder is simple and may be used from several templates.
Conclusion: Digital Marketing Tools Will Help Your Marketing Efforts
There are numerous digital marketing tools available for expanding your marketing efforts. How effectively these tools may be utilized is determined by how much time and money you invest in them.
It’s also a good idea to experiment with some of these online platforms until someone invents one tool that can address every problem by pushing one button. It’s smart to start experimenting with a variety of these platforms and see which ones work best for you right now. You may choose and reject the finest pieces that you believe might assist you in creating your ideal marketing strategy.
Let us know how we can help.