If you run a business then there is a good chance that you will already know how important social media is to you as a marketing tool. It can often be enough just to use social media to share posts and promote what is going on in your business.
However, if you really want to make the most of Social Media Marketing in South Africa, then you are going to have to think about you can target it.
To help you to target it, we have put together the 5 steps that you can follow.
Use quizzes and polls
In order to target your social media posts, the first thing that you are going to need to do is learn more about your audience. A great way to do this is to use quizzes and polls. Not only do they help you to learn, but they are also a great way to encourage engagement with your audience too. You could even offer an incentive for taking part, such as a discount that they could use on their next purchase.
Make the most of the tools open to you
One of the most popular social media platforms out there has to be Facebook and Facebook knows this. As a platform it is dedicated to helping businesses reach their target audience and promote their brand, particularly through Facebook ads. Not only are Facebook ads a great marketing tool in their own right, they also open a world of targeting to you that you can then use to your benefit. Without having to know too much about the data and the process too.
Engage as much as you can
There is no better way to appeal to your target audience then to engage with them. Social media allows businesses and their customers to come together and engage with ease and it really is something that you should be trying your hardest to do. Of course, you cannot reply to every single comment, especially if you are a larger business. But showing people that you do reply and that you do at least read what is said, well that is going to mean that you appeal to them even more.
Make your posts look good
Now, one of the basics that you are going to need to learn about social media is that if you want to be seen, then you need to make sure that you have something to look at. Posts need to be eye-catching, they need to look good and they need to often be packed with visuals that mean that they stand out from the crowd. Spend time on this basic part of posting and you will soon see that you increase your engagement.
This is why content is king, and we recommend spending time each month building a strategy that kills! Alternatively get in touch with us about our Content Creation services for more.
Create a secret group
If you know that your business really appeals to a select few (or perhaps not quite so select few) people out there, then why not make sure that they feel extra special and create a group just for them. Some businesses may call this a group, some may call it a tribe, some may even call it their besties. The idea is that you are bringing together these key audience members and giving them a platform within which they can really engage with one another and you as a business and hopefully then spread the word about you too!
Social media is never something that you should ignore as a business, least of all because it seems to make targeting that little bit easier to do and to feel the benefit of.
Feel you don’t have the time to manage your Social Media accounts? Do not let them sit stale as this is something your visitors and potential clients will notice. Get in touch with us today to see how we can help build a solution that not only saves you time but also helps your business grow.