A company’s website can reach millions of potential customers. This opportunity, however, is also open to all of your competitors. As a result, while obtaining a top position on the search engines will get you halfway there, your website must still differentiate itself from competing sites in some way.
For many small business owners, product uniqueness may not be enough to drive sales. Instead, the entire package must be assessed, including customer service, brand reputation, and customer experience. The web design is also an essential component of that package because it will be many consumers’ first impressions of the brand.
But what can you do to make your small business website seem more appealing than others? How can you make your website the one that people remember?
Here are some helpful hints on making your website stand out in a crowded market.
Research Your Competitor’s
The first step in designing a one-of-a-kind web page is to figure out what your competition is up to. After all, if you don’t do your homework, you could do the same thing as someone else.
So, take the time to study up on your competitors’ business website. What are your rivals doing correctly, and where might their sites be improved? In what tone of voice do they write? And how are they attempting to stand out from the crowd?
Once you’ve figured out what your competitors’ websites look like, you may begin developing a website that will stand out. So, think about how you might improve the appearance and feel of competing sites while still providing the same features.
Test for User’s Behavior
There are numerous things to think about while developing your landing page.
To begin, you must test the structure and web design. If you do this, you may discover any design problems before they occur. Trying your call to action is also a good idea.
This portion of your landing page encourages people to perform a specific action. Your call to action must be concise, so website visitors understand what you want them to do. It’s also crucial that your call to action include the appropriate words and images so it’s easy to recall and to appeal.
A poor call to action, for example, might be “Sign up here,” which is uninteresting and may result in a lower conversion rate. On the other hand, an excellent call to action might be “Join us today,” which is extremely brief and could be overlooked by visitors.
A terrible call to action, for example, might be “Buy now,” which is also uninteresting and could result in a lower conversion rate. The right call to action would be “Stop by and say hello,” which is a little longer but also quite intriguing.
A solid call to action will include your prospective clients in the process and make them feel important.
Provide a Complete User Experience to your Business Website
The majority of individuals now rely on their cell phones for virtually anything. As a result, your business website should be built mobile-friendly. It’s also critical that your website is adaptable; this ensures that it looks excellent on a wide range of multi-screen gadgets.
If you have a content management system, you can use it to create many websites that are suitable for any screen size. This implies your website content will display well on desktop computers, tablets, and smartphones. It’s essential that your site is simple to use. This is because many people lack computer literacy.
If your website is difficult to navigate, it will cause a blockage in the flow of information. You’ll also be missing out on potential clients and business opportunities.
Make careful to sit down and plan your content strategy. What sort of material will provide your visitors with a sense of urgency? What kind of material can assist your visitors in resolving their difficulties?
What questions should you ask yourself while writing content? These are the kinds of issues that must be addressed to produce valuable content. Once you’ve determined your approach, it’s time to implement it daily. There is no room for mistakes in your content marketing efforts.
Dare to Be Different
The goal of researching competitors is to generate some ideas, which is fine. However, one of your business objectives is to be unique, so resist the urge to copy other websites. Instead of borrowing elements from another website and trying to make them your own, take what you enjoy about it and try to rework it in a way that’s yours.
There are several viable strategies on the market. However, this does not imply that their approach is the only one. So don’t be scared to attempt things differently because you may always test new concepts and adapt your technique if things don’t work out.
Stay Up-to-Date
The first is to keep your website fresh and new. The second reason is that updating your website is crucial for two reasons. To begin with, it will aid in the retention of your site’s freshness and novelty. It demonstrates that you are open to change and adaptation.
Consider using a modern and clean design to make you seem more professional and current. Second, updating your website will keep it relevant. Including social media accounts into your website’s code is the most straightforward approach. This will allow you to submit material from your social media profiles on your website.
Stay Consistent With Branding
Staying consistent with your branding is one of the easiest methods to make your website stand out and improve the user experience. This shouldn’t just be seen on your website; it should also be reflected across all platforms you use to market your goods, services, and company.
If you use the same typeface, colors, logo, and tagline when branding yourself, you’ll avoid confusion. If you’re not sure what your company’s identity is yet, you might set some standards and ensure that all of your website’s pages do so.
Stunning Images and Videos
This is where you can shine. Websites always benefit from beautiful photographs or exciting video content incorporated into the design. They may be utilized for extra material as you go along. While creating your website strategy, don’t forget to consider how and where your photos will be displayed on your site.
Remember that photos and videos on your site can help visitors stay longer if you can capture user attention with stunning photographs and relatable videos. Don’t be scared to be yourself regarding the pictures and videos you post on your website.
Rather than simply displaying the typical headshot, try capturing and sharing out-of-the-box headshots to show off your company’s personality. Stock photos are acceptable if necessary, but if you can produce your material, it will better represent your business. Experiment with animation, have some fun and share your amazing photographs and videos with the world.
Embrace White Space
Almost everyone who hires us to create their small business website wants it to be “clean.”
They usually imply that they don’t want it to be cluttered. Many business owners are proud of their expertise, goods, and marketing campaigns.
The solution is to establish a system that will guide you towards the relevant content and make your pages more accessible for users to read. However, such design systems frequently result in chaotic web pages that don’t communicate value or prompt visitors to depart your site for a competitor’s page…whose site is ‘clearer.’
Make it simpler for users and potential customers to skim your content, grasp what you want to say, and determine what to do next by spacing things out.
Conclusion
Making a website stand out from the crowd is as much about substance as it is about gimmicks. The distinguishing feature of your product or service and its brandings are the USP and identity.
So, first, study your rivals to see what they’re up to. Then, build a website that emphasizes your unique selling proposition. Also, stay away from free themes and stock images that have undoubtedly been used on many other sites.
If you try to develop a company website on the cheap, it will look like everyone else’s. As a result, if you don’t have the abilities yourself, hiring a professional web designer is well worth it.
We know how we can help. Contact us.
