Have you ever heard of link building? Know the term but not entirely sure what it means for your website? If this is true for you then you are going to want to know more about the process and why it is important.

Link building, in its simplest terms, is the process of ensuring that other websites in the world link back to yours. It is a fundamental part of SEO and you can also find that if you have enough links then Google will see that your site is one that is worthy of citation and you will see that your website has better rankings.

But why is link building such an important part of your website growth and how do you make sure that you build the very best links? Let us guide you through everything that you need to know about link building.

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Why is link building important?

The way that Google ranks websites is something that you need to know about and link building is important because it is a major factor in how Google ranks websites. In fact, Google even recommends that the rank of a website can be improved by increasing the number of high-quality sites that link to their pages.

The key phrase to keep in mind here is high-quality. You need to ensure that your linking pages are high authority and that the SEO and content of that site is optimised (as well as your own of course).

How can you build links?

So, the next question that you are likely to ask is how can you build those high-quality links that Google loves so much?

There are a few different ways that you can build links and the important thing to remember is that building links is going to take time and it can be a little while before you feel the benefit in the ranking of your website.

Asking to guest post on other websites

Another really useful way to build backlinks for your business is to appear as a guest poster on another websites blog. Of course, this can be a difficult balance to achieve. You want to make sure that you get your brand across within the post (as in create a link that people can follow through) but you also need to make sure that you don’t overwhelm in your blog post. The message that you want to communicate should always be subtle. The key should always be to share a high-quality guest blog post which shows that you know what you are talking about and that you should be trusted.

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Reviews and mentions on other blog posts

You can build a link to your site without ever having to create a blog post. Instead you can ask the owner of the blog to review or mention your website, your service or your product. They are sharing information about you, they are creating the link and you can feel the benefit. Without you having to put too much effort into creating the content. A great way to improve your traffic.

Ask around for shares

Networking isn’t always something that you are going to want to do, but if it is something that is going to help to grow your business, then surely it is worthwhile doing? You may be surprised by just how many businesses you know that are going to be happy to share a link or two. Not only is this entirely free ways to bring more traffic to your website, but it is also a way to build your connections and business relationships with these contacts too.

Building links to your website might take some work and thought, but we can promise you that it is 100% worth doing. Not only is it going to increase the traffic that visits your website and then hopefully turns into paying customers, but it also helps you to create a sense of trust in what you can offer too. By showcasing this somewhere other than your website.

Another huge benefit to working on backlinks is that it helps you to make the most of your relationship with other businesses out there, which is always something that should be seen as a positive.