How A Facebook Chatbot Can Help Grow Your Business
When you hear the phrase chatbot, chances are that you don’t always think positively about them. You might think that they are replacing human contact, that they are going to take away from your customer service.
It is easy to see why you might think that, but in actual fact, chatbots can be a hugely useful tool in order to grow and expand your business.
But how is? How can chatbots help your business?
What is a chatbot?
To really see chatbots in a positive light, the first thing to do is to define them in a positive way. Rather than being an automated and lifeless creation that communicates with customers, a chatbot should be seen as an automated extension of your customer service or sales team. A gadget that is going to help to drive conversations with those who otherwise might have just been visitors to your website.
They are much like live chat, yet they do not rely on someone being at the other end of the line. Seeing as 77% of people believe that they should get an instant response from a live chat and you can see just why chatbots could be the helping hand that you need.
The positives to chatbots
There are a number of positives to chatbots. One of the main ones is that they run 24/7/365 on your website. It doesn’t matter what the time of day it is. It doesn’t matter whether it is the weekend, they are always around to answer queries.
A chatbot is somewhat of an intelligent virtual assistant, they will ask the person on the other end of the chat some qualification questions and then from this, they will create what would have otherwise been seen as a lead form.
Another key positive to chatbots is that they can ensure that leads are routed to the right people, this could be based on size, location or need. This request can then be passed to the right salesperson, even if they are not at work and they can get in touch with that lead, or your system can automatically book them a meeting.
Finally, a chatbot can answer certain questions that your customers or prospective customers might have, these will often be pulled from some form of FAQ database and will save you having to have a team member to field questions that are asked on a regular basis.
Ultimately, not only can a chatbot help your customers to see you in a positive light, but it can also help you to learn more about your customers too. They can also help you to save time (and not to
mention money) when it comes to hiring live chat operators just to field some of the most basic of questions that your leads may have.
Now you know that chatbots can be a positive thing, why not get in touch with us here at Xploited? We can help you to build the perfect chatbot for your business and ensure that you have everything
that you need to get you closer to where you want to be.
Michael has a passion for running and fallen in love with trail running, exploring the surrounding mountains of the Garden Route. When he is not in the mountains he spends his days growing his client's accounts at Xploited Media.
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