Creating a small startup business from scratch includes a collection of different indicators and factors, such as having a website. But, you might ask, is it essential to have a website for my own small startup business?
Having a website for your small startup businesses is crucial. This significantly helps your local business thrive against many small business owners online.
Furthermore, it’ll also enhance your web presence, get new customers and better cater to your existing customers. Although you can create a Facebook page for your business, having your own website helps increase your web presence, rank better on search engines (if your website has a responsive design), build credibility and improve your lead generation and social proof.
This article will discuss ten reasons why having a website for your small startup business is necessary. So, here are the ten reasons why you need a website for your small business:
1. A Website Makes Your Business Look Professional.
According to a survey, 84% of today’s consumers presume that a small startup business with a website is more credible than companies with only social media profiles. Your website is also an excellent place to show off your business’s professional certifications or awards to increase business trust.
On top of that, owning a website enables you to create a branded email address. For example, firstname.lastname@example.org—which adds professionalism to all of your responses, mainly if you’ve used a personal email address to run your business.
2. Attract More More New Customers Through Google.
You may be satisfied with the current extent of your business, but each company encounters customer turnover. So, to encourage continued company’s success, you need to attract new customers.
To do that, you need to make your company website visible on search engines like Google and Bing. A well-optimized website can significantly help your business rank well on a search engine and attract a stable stream of new customers.
3. It Showcases Your Products and Services Much Better!
A great small business website can show potential customers what they’ll get when they choose to work with you by displaying high-quality photos on your website. Ensure also that your website is responsive to run smoothly on mobile devices.
You can feature high-quality images on your site to give potential business customers an insight into what it feels like to be on your physical establishment. This works exceptionally well if your brand is closely tied to the vibe of your physical location.
Another essential thing to do is originally publish important business information about your products and services on your website. This way, you can guarantee that you’ll be attracting the right customers.
For example, if you run a restaurant business, it’s best to mark gluten-free items on your menu to let people with Celiac or other conditions know they can safely eat in your establishment.
4. Encourage More Customers to Contact Your Business.
Another good reason to have a website is to encourage customers to contact your business. Having a small business website is a great place to make your contact information easily open to potential customers, making your business easy to reach out to or contact.
Many modern website builders or even a content management system can make it easy for you to make a contact form, protecting your business email from spam on the internet.
5. Creating a Website Nowadays Doesn’t Require You to be Tech Savvy
In this digital age, modern website builders like Squarespace, Wix, and WordPress make it easier for you to create an attractive, mobile-friendly site without being tech-savvy. Even the most popular website builder—WordPress, has transitioned to a block editor, making it easy to build a website for your small business even without knowledge in coding.
In other words, it has never been easier to build a functional, aesthetically pleasing and successful website, which has a better site performance and strong online presence. So, if you ever need a highly functional website to cater to your local customers and website visitors, never hesitate to contact us today!
6. Display Testimonials and Best Reviews of Your Customers on Your Website
Another reason why you need a website for your local business is because you can display positive reviews and testimonials on your website—a great way to show social proof. This may come in the form of customer testimonials, like the review on our Xploited Media website.
If your business has been seen in articles of local newspapers or popular blogs, it’ll also greatly help your business as it’s one of the best ways to do digital marketing. Publishing your best reviews on your business website further serves the secondary objective of creating a permanent archive.
That implies that even if third-party review sites shut at some point in the future, you’ll still have access to your positive reviews.
7. Integrate Your Website with Google Maps
A website for your small startup business enables you to embed maps straight into your content. Some local companies, like Xploited Media, have a map embedded directly at the bottom of our home page:
An embedded map makes it easy for your customers to find your business without spending a lot of time looking for the exact location of your company. This is incredibly useful if you host events, as it can quickly point out the direction of your local business or company.
8. Establishes Your Place in the Business Industry
Your business needs a website because even if your competitors aren’t online yet, they probably will be putting their small business website up very soon. So, it’s best to establish yourself as a leader in your business domain by building a high-quality website first.
Furthermore, you can also create a Facebook page and other social media pages or profiles on the internet to reach many new clients, appear in the local search, and be behind with other local businesses.
You can build an entirely different and unique website from your competitors’ sites, showing potential customers what makes your business stand out from other small businesses. This also improves your ranking on major search engines, like Google and other search engines.
However, you have to regularly post relevant content to thrive among many businesses that wish to do well online. As a business owner, it’s your job to point out your differences from many business owners to potential clients to make them choose you.
Furthermore, make sure to include internal links to your content to allow your web visitors to navigate quickly on other related content on your site.
9. A Small Startup Business Website Ensures Long-Term Success
According to 2020 statistics, over 4 billion people or equal to 59% of the global population, use the Internet, and the figures keep rising each day. So, if you don’t have a website as a business owner, your company will likely become invisible to this immense number of people.
This explains well why your business needs a website to stay competitive in this increasingly digital world.
10. Get Enormous Benefits Without Spending a Fortune
Building a good website on the Internet isn’t only more manageable than it used to be but also more affordable. With only $70 per year, you can build a website for your small startup business with the primary purpose of marketing your product and services.
Moreover, this will also reach out to many new customers that will eventually help grow your business. WordPress is again the most popular way to build your business website and is 100% free until you decide to upgrade and have your own domain name.
You can also get cheap website hosting to keep your site running at a very affordable cost.
Taking It All Into Account
In this digital era, having a website is crucial for small startup business success. So, if you ever need a website that’s SEO-optimised and mobile-friendly, you can contact us today and start your journey towards having a successful business.