Times have definitely changed in business and now, when you are starting up your own small business you are going to want to make sure that you create yourself an online presence. It doesn’t matter if you are selling products online or if you are offering a service, being online and visible is something that you absolutely need to do for your startup.
One of the first hurdles that you might come against when it comes to setting up a website is that you don’t know where to start. So, to help you out, we have put together our guide on how to create a website for your startup business.
Plan it first
It is tempting to dive straight in and create a website before you even know what it is that you need to make. However, this rarely ever works out for the best. It is a much better idea to take the time to plan what you want so that you have some goals to focus on. Within your plan you need to consider who is your target audience, what you want the aim of your website to be (is it for sales, is it for hits or is it for information) and of course what your domain name will be.
Choose your domain name
Talking of domain names, this needs to be the next thing on your list to think about. If you already have a name for your business, then chances are that you will want this to be the name you have already given your brand, however, the main thing to consider is that it is easy to remember and is related to your brand.
Get it hosted
You also need to think about ensuring that your perfectly created website is hosted properly. The hosting service that you choose will have an impact on how the data on your website is processed and then store and will also ensure that it is up and running as much as possible. There are a variety of hosting options out there that you can choose from and you should really take your time to consider what is right for you.
Keep it mobile
One key thing for websites to have now is the ability to work on mobiles. Not only should they display well on a mobile device, but they also need to work just as well as they would on PC or laptop. A huge chunk of your traffic is going to come from mobile devices so this really isn’t something that you should overlook when it comes to setting up your website.
Make some content
Once you have your website set up, hosted and optimised for mobiles, then the time has come to think about your content. Content is key in making sure that your website is on the search engines (thanks to SEO) as well as sharing all the key information that your visitors are going to want to know.
These are just the basics of putting together a website for your business. The main thing to think about is that it may take some effort to create a website for your business, but we can promise you that in the long run it will be worth it.