Whether your business is big or small, one thing is for sure, it needs to have a website in order to succeed in this modern world. The trouble with websites is that they can be complicated to set up and design and if you do get things wrong, then you won’t have quite the impact that you are hoping to have.
So, to help you out we have put together the top things that any small businesses website should have and the simplicity of some of the things may surprise you.
Make sure that your web address is simple and sensible
One of the simplest things that you can do for your website is to make sure that your website address is simple and sensible. It can be all too easy to try and make this simple part really complicated or try to make some kind of joke that actually ends up missing the mark. It is best to try and keep your web address as simple and as sensible as possible. There is plenty of chances to add personality to the content when you upload it.
Describe who you are
If someone visits your website, then they should definitely learn what it is that you do and how you can help them; quickly. If this information is not immediately obvious then there is a chance that they won’t stick around to learn more about you and what you can offer them.
Have an easily navigated website
Another important thing is to make sure that your website is easy to navigate and get around. If your customers end up getting confused, then they are going to end up lost and not finding what they are looking for. This could lose you some sales, which is never good news.
Ensure that it is easy to contact you
Hopefully your visitors are going to love what they see on your website, which means that they are going to want to find out more, or perhaps get in touch with you to book your services. It is hugely important that your contact information is obvious on your website, if it is too difficult to find this information, then they are going to find someone else to get in touch with.
Share your customer testimonials
When someone chooses you over a competitor, they are taking a chance on whether you are going to actually do what you say you are going to do. One way to try and sway them is to share your customer testimonials. This will prove to your potential customers that you are able to deliver what you promise and give them peace of mind in choosing you.
As you can see, it is definitely worthwhile investing the time, money and effort into creating a top quality website, even if you are a small business. It makes sure that your customers know how and where to get in touch with you and will definitely help you to get some sales too. So, now you know that website design is an incredibly important part of your website and how it looks to your potential customers. Why not make the leap and get a professional to help you to create a website that is everything that you need it to be? You could even get in touch with a company that can also help you with your social media management too. Giving you the whole package to make sure that your small business can really be a success.