We all know what conventional marketing is, and most of us cringe when we read the generic, repetitive adverts and catchphrases we see on most webpages. Content marketing is where that changes. Content marketing means creating content that is relevant to your market, which keeps your market intrigued and inspired.  ‘Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.’ – Joe Pulizzi  Content marketing is the kind of marketing......

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There is a frontier for the debate regarding social media and its impact on society. Social media has quickly become one of the most powerful tools we have to engage with each other and the rest of the world. While some claim that it is the most important creation of our time, others would see it wiped out of sight. Both cases hold strong points for their arguments, so who do we listen to?  The Good Social media has revolutionized communication, interaction, research and accessibility to the world. With social media platforms,......

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