Is your eCommerce marketing strategy not working? If so, our best marketing strategies guide can help you.
So, what are the best marketing strategies to boost your eCommerce business? Among the best marketing strategies you can apply in your eCommerce business are:
- Creating relevant and original content to entice customers.
- Optimising your eCommerce website for search engines.
- Execute content marketing.
- Utilise user-generated content.
These four are only some of the best marketing strategies you can apply to your eCommerce business and be able to reach out to many potential customers. For the rest of the best marketing strategies, consider reading the rest of the guide.
1. Creating Relevant and Original Content to Entice Customers is Part of the Best Marketing Strategies.
Creating relevant and original content is a way to encourage customers to read more of your content and get engrossed enough to turn them into paying customers. It will set up your eCommerce store for success since it will resonate more with your potential customers and existing customers than an unoriginal blog post or article for your eCommerce site.
This will also make a statement to your readers and make your brand story more personal and relatable to your audience. This sets you apart from others and could also affect the type of traffic you get on your eCommerce site.
Hence, always consider making original and relevant content to boost your eCommerce business significantly. Also, don’t forget to do keyword research and include valuable keywords in your articles.
Another reason why you should craft an original content is:
- It improves your search engines ranking and link building efforts.
- It establishes authority and credibility as an eCommerce business.
- It helps your best marketing strategies or campaigns gain more new customers in your eCommerce platform as it encourages customer loyalty and brand visibility. More customers will likely share your content when they find it entertaining, informative and personal.
- There is a high chance that you’ll get a shoutout from various social media channels and influencers for having valuable content that customers or users need.
2. Optimising your eCommerce Website for Search Engines is One of the Best Marketing Strategies to Keep.
Optimising your eCommerce website for search engine results pages is one of the right eCommerce marketing tactics to help you in the eCommerce industry. As you may already know, you have to build brand awareness for your online business.
However, that can be tough, especially with many eCommerce businesses now using marketing automation to increase brand awareness and conversion rates. But before using these valuable tools, you have to ensure first that your eCommerce website is SEO-optimised.
To do that, you have to:
- Conduct keyword research for the types of keywords customers searches on search engines.
- Ecommerce site architecture is how you set your product pages, navigation, and category pages. Ensure to use keyword research in building highly relevant subdirectories and page URLs.
If you find it hard to do this job, you can contact a web design company or expert like Xploited Media to do a fantastic job for you.
3. Execute Content Marketing as Part of Your Best Marketing Strategies.
Content marketing is one of the eCommerce marketing strategies that can attract more positive attention on various social media sites for your online store. It also allows interaction and sustainable conversions in a way no other eCommerce marketing method can.
By creating and promoting original and highly relevant content, you ensure that your audience receives up-to-date information that matters to them regularly.
Content for your eCommerce website, as mentioned, includes category pages, home pages, and product pages, among others. Ensure to create content specifically geared to attract online shoppers to your online store.
It would help to brainstorm with your team and list the types of content you’d like to create. This can be blog posts, newsletters or videos.
Also, ensure you use your marketing budget by consulting with experts and outsourcing work when needed. Make sure that you choose a reliable company with previous projects to back up their expertise claims.
4. Utilise user-generated content.
User-generated content (UGC) is now an essential component of content marketing strategy. UGC refers to the content created by the users of a particular brand. It can be anything from reviews, images and comments to social media posts.
According to the Nielsen Consumer Trust Index, over 90% of consumers put their trust in an organic, user-generated content way better than traditional advertising. This is because UGC is unbiased since brands don’t pay it.
Users ultimately create it since they like particular offers of a business. As a result, user-generated content is perceived as more authentic and honest.
This acts as social proof to promote your brand’s unique message, helping you expand your social followers, forge strong relationships with clients, instil trust in your target audience, build SEO value and boost your sales.
Below are some of the practical ways to use UGC and guarantee marketing efforts’ success:
A survey states that more than 70% of consumers look at product reviews before purchasing something. These reviews help show potential customers that your offerings are trustworthy and reliable.
Reviews and ratings help you boost traffic to your website, enhance conversion rates and build dependability. You can inspire your customers to leave their reviews on your Facebook page or third-party review sites like Yelp, G2Crowd, Google, and TripAdvisor, among others, about your brand.
Both off-site and on-site user-generated reviews are vital for conversions. You can give reward points or gift cards to encourage them to write reviews.
Showing buyers user-generated reviews prove to be very effective in increasing sales for your business.
One of the effective methods to get your custom content is to host several contests on social media. Make unique hashtags and ask your followers to contribute to that hashtag.
Through the UGC hashtag contest, you can stimulate your followers to share your content on their social media accounts by using the given hashtag.
Users can share content like videos and photos followed by a specific hashtag to win prizes. By using particular hashtags and popularizing them, your followers can make your hashtag trend.
This will boost your engagement with your target audience, build the necessary brand awareness and boost your sales.
Video is, without question, an effective way to create UGC, no matter what your content is about. It helps your audience connect with you in ways other media can’t.
According to Octoly insights, user-generated videos about a brand were viewed ten times than the official brand videos on YouTube. So, it’s apparent that UGC videos have massive potential for shareability with a much higher possibility of going viral.
With that, you can increase your following significantly. Since user-generated content videos offer much more original insights into your products and services, this gives more credibility to your brand, boosting your brand image.
Gamification is another way to make user-generated content (UGC) and allow users to engage. In gamification, web users must complete a few tasks before getting rewarded and recognized for their participation.
Some brands use concepts like high scores, levels, leaderboards, badges, points, etc., to encourage users to complete tasks and share their achievements. You can also give away some minor prizes to the winners of the games, such as unlocking badges, giving them special discounts, or making them a member of your VIP club to increase your brand’s engagement.
These small incentives can help users put extra effort into completing tasks they otherwise wouldn’t. Gamification, therefore, enables you to build long-term relationships with your clients.
This also aids in converting followers into loyal paying customers, encouraging them to buy more from you.
Content for holiday seasons
Holidays offer many great opportunities for businesses to engage with their customers. Businesses can humanise themselves by connecting with their followers personally or emotionally during these special times.
However, you must create unique and engaging ways to include UGC in your marketing strategy for major events or holiday seasons. Then, identify your target audience and your UGC holiday goals.
These decisions will allow you to pick the best-suited platforms to market your products or services. You can ask your followers to submit videos, share images, write testimonials, use their hashtags, participate in contests, and share these with their friends.
5. Use the Power of Social Media Platforms as One of Your Best Marketing Strategies.
Social media is part of the best marketing strategies to advance your business. It’s undoubtedly a powerful tool with billions of users per social media platform.
With these, you can have a greater reach to loyal customers and allows you to communicate with your customers, industry, and market in a personal yet public way.
You can generate substantial engagement and interaction through these online marketing tools, boost traffic to your website, and develop a much larger customer base.
Using the different social media platforms for various purposes also creates a rich presence online that helps you land a much better rank on the search engine results page and help with your online sales.
This digital marketing effort ultimately help eCommerce companies cater to their customers’ needs and grow their business over time. Remember to maintain a solid tone and personality of business through social media since consistency creates trust within your audience.
To develop and maintain your brand recognition and authority, ensure your outreach efforts are unified. You can do this by ensuring your team is on the same page with your brand’s communication style.
6. Use Search Engine Optimization as a Part of Your Best Marketing Strategies for your eCommerce Businesses.
The eCommerce SEO is part of the process to help your online store to get more visibility online and ultimately on the search engine results pages (SERPs). When customers search for products you sell, it’s crucial to rank as high as possible to get more traffic.
Although you can gain traffic from paid search, SEO costs lesser. SEO efforts include, but are not limited to:
- Content marketing
- On-Page SEO
- Technical SEO
- Local SEO
- Keyword research
- Site architecture
- Link Building
- Measuring SEO Success via SEO tools like Ahrefs and Google Analytics
7. Email Marketing efforts are Always a Plus in Best Marketing Strategies.
One of the most cost-effective, efficient and practical tools of marketing you can use to reach out to your customer base is email marketing. This involves crafting highly relevant content that your audience needs and sending the content to them.
Your content should be personalised, offering valuable promotions and using them as a way to socialise. Start with a good subject line and open up about what your business is doing, new features or products, etc., and be more transparent about your company since customers are smart and know when a company is being shady towards them.
Make sure that they relate to you on a level that gets their interest and keeps them engaged with your emails. Then, always make sure to monitor the analytics of your email marketing efforts and any eCommerce marketing strategy elements to see if there are changes that need to be made or another marketing action to take.
8. Include Pay Per Click advertising, as One of Your Best Marketing Strategies.
The pay-per-click marketing campaign has three basic components—the ad, offer, and landing page. All three must synchronise if you want to keep the interest of your leads.
The landing page should act as a continuation of your ad, fulfilling what was promised as compensation for clicking on the ad. Through this, you’ll be taking your visitors to your conversion funnel.
Your PPC should also be customized for keywords to help it appear close to the top of search engine results pages. The keywords will also play into your entire eCommerce marketing strategy.
Also, keep your landing page free from distractions and unnecessary things. It’s best to keep in mind that your landing page is the ideal place for promoting your product benefits to the customer, so keep this part uncluttered.
You can measure your performance by using your web analytics tool‘s filters to determine the UTM-coded audience.
Other Effective eCommerce Best Marketing Strategies
Other crucial things to keep in mind to maintain an effective eCommerce marketing strategy are the following:
Optimise for mobile devices.
Optimised content understands mobile users better. It quickly adjusts to fit on smaller screens and changes the font size to be large enough to read on smaller devices.
This helps improve the user experience, making it easier for your audience to navigate to your website through their tablets or phones.
Humanise and personalise.
Personalization and humanization are both fundamental elements in modern marketing success and the best marketing strategies to execute. Both are beneficial to companies and organizations, as personalisation boosts message relevancy, boosting behaviour rates—which is the likelihood of a consumer to open, click, share, or buy.
On the other hand, humanisation increases kinship, boosting trust and impacting advocacy, retention, and behaviour rates.
Why are Best Marketing Strategies Important to Your eCommerce Business?
You develop an e-commerce strategy to drive traffic to your brand, which ultimately boosts the potential to convert your traffic into sales. By doing so, you are also establishing your brand visibility and online presence.
Since each brand’s target audience and product varies, various strategies work in their own unique way. You have to develop the right plan and customise it to your audience’s preferences as a brand.
This can be attained by focusing on customer acquisition via search engines, social media, and other marketing efforts. You are equipping your online business for success through your eCommerce marketing efforts.
Taking All Into Account
So, there you have it—the eight best marketing strategies to boost your eCommerce business! With these, you can now optimise your eCommerce site for optimum results. However, suppose you don’t have an eCommerce website yet.
In that case, you can contact top web design agencies like Xploited Media to build an SEO-optimised eCommerce website for your online business!