We all want the best for our business, there is no denying that; however, it can sometimes be hard to know what is right and what is wrong. If there is one thing that should be no grey area, it is marketing through social media.
However, despite knowing this is the case, it still seems that lots of small businesses are not taking the plunge and using social media to market their business.
So, to help you to understand the importance of social media marketing, we have put together our top 4 reasons of why you should be trying it out for your small business.
People Are On Social Media
One of the main reasons that you should be using social media as a marketing approach for your business is because your customers on it. There are there, ready and waiting to follow you and learn more about what you have to offer. Therefore, if you are not on social media then you are definitely missing out on a large chunk of potential customers.
People Are More Likely To Engage With You
Social media is about engagement and being “social” (at least in a virtual world) which means that your messages are much more likely to be received, read and replied to. Videos, photos and posts on social media are going to be met with more likes and comments then you would see people reacting to an email or text marketing message, which is always good news for you as a small business.
You Will Definitely Improve Your Visibility
It is really important for businesses, no matter their size, to be visible in this modern world. This means that you are likely to be looking for ways to make sure that you are seen. Social media is key for this; not only are you going to find it easy to post, but you will also find it much easier to then be seen by those who immediately follow you. Not only this, but the nature of social media means that when they like, comment on or share your post, their network will also see your name. All without you having to do anything extra (or even better, pay anything extra).
It Is Easy To Point People To Your Website
Whilst it is great to have people visit your social media profile and then follow it, you actually want your prospective customers to visit your website too. Your website is the mine of information for your entire business, it is how people find out more about you, it is how they contact you and it is how they can buy from you and book in for your services. The good news is that you can add your website to your social media profile, which means that you can easily point people in the right direction.
These are just some of the reasons why it is worthwhile marketing your small business on social media. Don’t just focus on the idea that you will gain more followers, but also understand that you will increase brand visibility and get your name out there! All by using social media.