An effective website marketing strategy is your overall game plan to reach out to your target audience. This involves social media channels, a blog post, etc.
It is a well-informed digital marketing strategy that involves keyword research, content marketing, search engine optimization. To develop an effective marketing strategy, you have to do the following:
- Identifying your business goals
- Conduct site analysis
- Do mobile optimisation (optimise your website)
- Map user journey
- Develop email campaigns
- Make a high-quality content
- Leverage PPC and other paid advertising
So, if your business website is currently experiencing dropping sales and dwindling traffic, an effective marketing strategy can help your business website performance rise again.
Through this guide, you will learn the rest of the effective website marketing efforts, the best marketing tool to generate high-quality leads, etc. So, let’s get this started!
1. Identifying Your Business Goals.
Effective website marketing strategy is crucial in attaining your business’s goals. But, before developing your plan, you have to identify your goals first to ensure that your overall strategy is aligned with your business objectives.
This is an essential part of handling a successful business. They give you a clear focus, encourage employees and set targets for your business to work towards.
To develop an effective website marketing strategy, align your marketing website strategy to the business goals you have drafted in your business plan. After that, determine a set of marketing plans to support them.
Your business goals may be about:
- Increasing the brand awareness of the products and services of your online business.
- Creating more SEO-optimised sales pages or a landing page for prospective customers and site visitors.
- Reaching a new customer through social media marketing.
When establishing goals, it’s necessary to be as specific as possible to effectively estimate the outcome of what you set out to accomplish. A simple benchmark for goal-setting is the SMART procedure:
- Specific – be specific about what you like to achieve.
- Measurable – break your goal down into measurable components.
- Achievable – set goals that are within your means and ability.
- Relevant – your objective should help you improve certain aspects of your business.
- Time-bound – your objectives should have a defined timeframe. You will use it as a guide when you must achieve your goals.
Remember that your website is one of your best marketing tools. So, use this to expand your brand’s online presence by using various social media platforms, such as Facebook and other internet marketing.
2. Conduct Site Analysis.
Every effective website marketing strategy or plan you execute to improve organic traffic coming to your website should be measured. It’s the only way to know if the applied strategies are effective and recognise new opportunities to attract more visitors to your website.
For instance, if you enforce a content strategy, it’s valuable to measure the traffic coming to your blog articles, the number of click-throughs for each page, the number of time visitors spend reading, etc.
You can use Google analytics to run monthly reports of your website performance. It’s free and pretty intuitive to use.
3. Do Mobile Optimization (Optimise Your Website for Mobile and Other Small-Screen Devices).
The internet is now becoming a mobile-first domain as each day passes. Customers use search engines on their mobile phones to look for what they need or want.
So, your website must be mobile-optimised to view existing content or landing pages on mobile devices without any problem.
According to a source, in Q1 of 2019, mobile search accounted for 64% of organic traffic, up from 57% in the year 2018. Google began using the mobile version of web pages for indexing and ranking webpages way back in 2018.
Webpages should ideally be able to load fast on mobile devices and show their content in a mobile-friendly manner, to rank favourably in search engine results.
4. Map User Journey.
Questions like ‘how did visitors find your site?’ or similar will help you develop a user experience (UX) that inspires users to stay on any of your pages longer. For your website marketing, you can use the help of Google Analytics to show you where your audience is leaving and optimise those website pages.
Through that, you can develop multiple user journeys for particular buyer personas.
Performing in-depth keyword research also helps you understand how potential customers look for information related to your offerings in Google or other search engines. This step is critical for ranking your website in a high position on the search engine results page (SERPs).
You may find out that customers search using different words or phrases than your sales and marketing team during the process. A better understanding of these vital differences can help you create content or a valuable website page for your customers and be highly engaging.
If your primary goal is conversion optimization, you have to ensure you’re using the right keywords in each step of the buyer’s journey by doing online research.
5. Develop Email Campaigns.
Email marketing campaigns are one of the most popular and beneficial forms of web marketing currently available for every business to use. For any business—be it small or an enterprise, the email lists serve as the lifeblood of sales.
They can also help you draw in returning visitors by engaging content in blog posts, social media posts, special promotions, etc. Remember to make the subject lines eye-catching and brief when sending cold emails.
Add some personal touch to your emails and a little humour to make your target audience be fully engaged.
6. Make High-Quality Content for Effective Website Marketing Strategy
As the saying goes—’Content is King’, so having highly relevant content is crucial for an effective digital marketing strategy. This involves in-depth keyword research to optimise content for search engine rankings, like the Google search results.
You can then leverage your content marketing strategy by using any social media platform and a Facebook page for your business. Here, you can share your content and use it for lead generation and sales purposes.
You can also market your content using Google AdWords to Google ads to boost your visibility online and bring more organic visitors to your site.
7. Leverage PPC and Other Paid Advertising
Pay-per-click ads and other forms of paid advertising effectively drive more traffic to your website but note that they require a more considerable investment.
As the name suggests, businesses only pay when somebody clicks on the shown ad.
These days, PPC is perhaps the most effective when used with other efforts like content marketing and other marketing campaigns. This is because visitors need more information than what can fit in an ad before making a purchase decision.
8. Contribute Articles to Expert Sites (Guest Posting)
Find blogs or websites accepting guest posts and submit articles that can be put in front of their audience. This is also an incredible way to build backlinks and drive organic traffic back to your site.
But knowing that contributing articles takes a lot of work, you have to ensure that your existing blog has high-quality work and the piece you contribute has an even higher quality to be considered. You also have to make a pitch to the site owner about what type of content you will be writing, what’s included in your content, the sources and so on.
9. Add and Use SEO in Your Blog Post
SEO—you may have heard this too many times, and it’s not surprising since it’s a crucial factor to rank your website on SERPs. This helps promote your brand and increase your presence in the online community, which is necessary for every business.
Did you know that brands who do blogs receive 97% more links to their website? That implies that other brands or bloggers can reference your products, articles, or services to their audience, boosting your online reach.
Include that to the fact that 57% of marketers shared they’ve gained customers, mainly through blogging. So, if you have an online store, you need to consider focusing on different eCommerce SEO strategies to boost your store’s visibility.
10. Use Google My Business for Effective Website Marketing Strategy
If you’re not using this already, you are missing out! Google My Business features is an effective website marketing strategy with many valuable elements, such as showing important information users need to know about your business on Search, Google Maps, Mobile, and other Google properties.
Consider adding your contact details and website so that potential customers can easily find everything they need to know about your business, even on the first search.
So, that’s your ten steps to developing an effective website marketing strategy! This will help you get more clicks. In all honesty, using only one method won’t cut it, so it’s best to use as many of these strategies if you want to start making a mark online.
The competition is high online, and your website isn’t the only one in its category, so you have to take consistent action to keep driving clicks and organic traffic to your website.